“Through this reorganisation initiative, we are improving our service to our clients.”

Balzers (LI) – Bank Frick is reorganising its client-facing departments to better serve its clients. “We have grown very quickly in recent years, significantly increasing the number of clients we serve. We also managed to double our net income since 2016, and client assets have been steadily increasing. This clearly shows that implementation of our strategy has been a complete success,” Bank Frick CEO Edi Wögerer says. “In order for us to remain this successful in the future, it is important to us to focus even more on the client experience – that is, what the client encounters in their dealings with Bank Frick,” Wögerer continues. “We want to work in partnership with our clients and strive for a lasting and successful relationship with them,” Wögerer explains.

To achieve this objective, the Bank spent the last year analysing how it could further optimise and expand its service to the client. “One result of the analysis was that we were able to position our departments that cultivate client contact even more efficiently in order to optimise client benefit,” Wögerer says.

Departments with client contact reorganised

This analysis led Bank Frick to begin to reorganise the departments with direct client contact in recent months. “The new organisational structure allows us to improve our client service,” emphasises Wögerer.
“The most obvious upgrade is our new Client Services department. Client Services puts its focus on providing our clients with support that is professional in every way, allowing all their questions to be answered in a competent manner and making banking as easy as possible for them,” Wögerer explains. Andreas Näscher heads the new Client Services department. “Andreas Näscher is intimately familiar with the regulatory framework, and he also knows the needs of our clients through his many years of professional experience in the fiduciary business,” says Wögerer.

In addition to the Client Services department, the two sales-oriented departments Classic Banking and Blockchain Banking were formed. Stefan Rauti, who served as Head of Private Clients and EAM for many years, is taking over as Head of Classic Banking. “Together with his team, Stefan Rauti is thus able to fully concentrate on providing support to and meeting the needs of financial intermediaries and professional clients in the area of classic banking, using his vast banking expertise to help them develop further,” Wögerer explains. Nicolas Marxer will be serving as Head of Blockchain Banking. “Nicolas Marxer has been concerning himself with the topic of blockchain intensively since 2016, becoming a proven expert in this field along the way,” says Wögerer.

Together with the Fund and Capital Markets (led by Raphael Haldner) and E-Commerce (Gunnar Gunnarsson) departments, Bank Frick’s clients can now draw on the expertise of four sales-oriented departments. These four departments are responsible for listening to client needs and for finding client solutions that fit perfectly.

Blockchain Banking 
Classic Banking 
Fund and Capital Markets 
E-Commerce

Bank Frick creates organisational conditions for continued success

With these changes, Bank Frick is setting the organisational stage for continuing to develop new business models and products that are highly competitive in the international context. “We want to be the bank for financial intermediaries in Liechtenstein and further consolidate our standing among independent custodian banks. We want to remain a significant banking partner for blockchain companies in Europe and further strengthen this position. And with all our strategic progress, we are seeking to remain flexible so that we can respond to new market opportunities in a manner appropriate for an entrepreneurial bank,” Wögerer says, summing up.