13. Jan. 2021 - News
Actress Christiani Wetter lends her voice to Bank Frick
Liechtenstein actress and presenter Christiani Wetter is the new voice of Bank Frick. Starting now, she will be giving the Bank a personal touch in its recorded communication.
Christiani Wetter in action for Bank Frick: “Only when everyone works together both on the stage and behind the scenes is it possible to create something great.”
Balzers (LI) – Through the voice of actress and presenter Christiani Wetter, Bank Frick will now emphasise the personal character of the Bank, allowing the brand to also be experienced through sound.
In a manner similar to Christiani Wetters and her pioneering career, Bank Frick also aspires to break new ground: “Bank Frick likes to take the liberty of doing things a little differently and places a great deal of emphasis on a personal touch and sense of community. It reminds me a lot of what it is like in theatre, because only when all the parts work together both on the stage and behind the scenes is it possible for something great and truly unique to be created.”
A personal bank needs a personal voice
Born in Liechtenstein, Christiani Wetter completed her training as an actress in Hanover and London and has since appeared in film, television and theatre productions in Austria, Germany, England and the United States. At the same time, she develops TV concepts as an author and writes screenplays and plays for live theatre. After staying in Hong Kong, Berlin and Edinburgh, Wetter now lives in Vienna. Nevertheless, she remains loyal to her home country as a member of the ensemble of the TAK Theater Liechtenstein and is known as the presenter at the state ceremony of Liechtenstein’s national holiday.
Partnership underscores Bank Frick’s crossover approach
The parallels between actress Christiani Wetter and Bank Frick are also appreciated by Sigvard Wohlwend, Head of Corporate Communications and Marketing at Bank Frick: “Christiani Wetter has a strong bond with Liechtenstein while also performing internationally, which puts her in line with the positioning of our Bank. And just like in theatre and its relationship with the audience, a variety of disciplines and experts come together at the Bank to offer the client the best possible experience.”
In addition to Wetter’s brand voice, a separate corporate sound and an audio logo will now be key elements of Bank Frick’s new acoustic branding, ensuring a high degree of positive recognisability of the Bank in terms of the auditory experience.
About Bank Frick
Bank Frick specialises in banking for intermediaries. The Liechtenstein bank provides a fully integrated offering of classic banking and blockchain banking services. Its clients include fintechs, asset managers, payment service providers, family offices, fund promoters, pension funds and fiduciaries.
Bank Frick has been family-run since its foundation as a licensed universal bank in 1998, and it adopts an entrepreneurial approach. The Bank is currently under the majority control of the Kuno Frick Family Foundation (65 per cent). Net1, the Nasdaq-listed financial technology group, owns 35 per cent of its share capital. The Bank employs over 130 members of staff at its Balzers office and operates a branch in London, UK.
Bank Frick is one of Europe’s pioneers of the regulated blockchain banking sector. Its offering covers trading and custody of crypto assets, as well as token sales. The Bank also develops tailored crypto-structuring solutions for intermediaries.
In addition to its highly regarded basic services, Bank Frick’s classic banking offerings cover services for funds and issues, focusing on formulating European (AIF, UCITS) and national fund solutions. In the capital market sector, Bank Frick develops tailored financial products for intermediaries and supports them along the whole issue process, acting also as a custodian bank.
Bank Frick is the only Liechtenstein bank with acquiring licences from Visa and MasterCard, and it can process card payments globally for payment service providers and their online merchants.
In 2019, Bank Frick took over the fintech company Tradico AG, which specialises in finance for goods purchasing for SMEs, and acquired a majority stake in the fintech company 21.finance AG, which operates area2Invest, a digital investment platform for classic and tokenised financial products.